AMALFI COAST SCRAPBOOK
29 April 2015
I’ve just returned from a press trip to Sorrento and the Amalfi Coast, and it had me thinking about Vogue Bambini, the magazine that showcases uber-fashionable childrenswear. I’m not saying there were designer-clad mini-models wherever I looked, but the Italians certainly like to focus on children’s style, even in sleepy coastal towns that couldn’t be further removed from the fashion capital of Milan.
But this wasn’t about flashy labels and fashion-forward trends here, rather just a focus on style, quality, handmade artisanal techniques and attention to detail. Sorrento, Capri, Ravello, Amalfi – all were dotted with luxury childrenswear boutiques, each flaunting little mannequins in their shop windows, head-to-toe in minimalist shades of stone, white and navy, achingly cool and clean and simplistic.
Granted, the pricetags were often rather less minimalist, but the clothing was so darn beautiful and classic that I found myself regularly having wistful daydreams of my children skipping gaily hand-in-hand through lemon groves in their matching taupe linen outfits.
Mind you, every time I’d walk along the harbour past a small child dressed in this style, trotting alongside his equally stylish mamma, I’d wonder how in God’s name the woman managed to keep his crisp white shirt free from pasta sauce. And how comfortable the little boy would be throwing himself into a ball pool with his blazer on… Nothing like a healthy dose of cynicism cutting in to those taupe-in-the-lemon-grove daydreams, eh? *Sigh*, back to reality, I suppose…