THE BRIGHT COMPANY
Why this season we’re loving TBC to the moon and back
Fussy Bird already has a soft spot for British sleepwear and bedding brand The Bright Company. Ever since the vibrant colours on their stall shone out at our first trip to Bubble London children’s trade event, we’ve been hooked, and LP’s kids make regular appearances on Instagram in their matching long and short pyjamas.
Aimed at children from 0-9 years old, the bold colours, strong graphic prints and unisex designs allow the PJs and bedding to be passed on to younger siblings, cousins and friends. Popular demand has even led to the grown-ups getting in on the action (hurrah!), with limited-edition pieces for mums – and soon dads – also available. But what makes The Bright Company such a strong brand?
One of the key things is that their designs pay close attention to the physical needs of babies and toddlers. Their signature ‘Slim Jyms’ pyjamas are a snug fit to ensure they don’t ride up at night or restrict movement during those tentative first crawls and steps. An essential component for any child, but for children struggling with any particular needs or sensory issues, clothing that stays in place and doesn’t twist or restrict can be a Godsend.
We also love TBC’s passion for British design and ethical production – all of their collections are created and produced right here in Britain, led by the brand’s founder Alienor Falconer. Alienor, a designer, product developer and graduate from the London College of Fashion, has worked for Paul Smith, and launched The Bright Company in 2013 after feeling frustrated about the uninspiring bedtime options out there for children.
‘I found loads of great kids brands for daywear, but just felt that bedtimes, sleepwear and bedding were pretty unstylish in comparison,’ says Alienor. ‘So I set about to change that. It took months of cold calling and emailing before I had fabric contacts and a seamstress making pairs of PJs up, and then finally a factory I persuaded to make our products.’
As well as plenty of designs for their original Slim Jym style, autumn/winter 2015 sees the exciting introduction of the new Slack Jyms. ‘We know not all children, especially toddlers, are super-skinny,’ explains Alienor, ‘and our Slim Jyms aren’t always the best fit for them, so we have designed a looser-fit style. The legs are still fitted at the bottom to avoid them riding up, and the sleeve is three-quarter length for a relaxed fit. These also work really well for those children who want to wear their PJs all day!’
The concept of wearing your PJs all day isn’t as slummy as it sounds, as The Bright Company’s designs and styles can easily be worn as loungewear without raising any eyebrows. In fact, for spring/summer 2015 they launched the Loll dress for the first time – another relaxed fit and perfect for daywear.
But with the start of the new season, it’s TBC’s AW15 collection, ‘To the Moon and Back’ that we’re focusing on. The polka dot moon print has been designed exclusively for TBC by renowned children’s book illustrator, Sarah Dyer. A fun play on the night sky with polka dot moon faces, the range comes in deep aubergine and midnight sky colours, providing a subdued backdrop to brighter tones of damp sand and dusty blue.
This season also introduces the Little Johns underwear set and Monty sleepsuits and Knapp blankets for babies. The bedding range has also expanded to include single bed sets (Zees), in addition to the popular junior/cot bedding sets. They’re basically a one-stop shop for nightwear, in our opinion, especially after several requests for matching mum styles led to the creation of Mama Jyms, featuring a long and relaxed top with skinny leggings. And from this Christmas, even dads can join in! Why should the big guys miss out on all the Christmas PJ fun?
Check out the full range at thebrightcompanyonline.com