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Meet the mums behind the new online boutique for cool kids

When we heard there was a new children’s lifestyle boutique called Hip Little People, we knew it was our responsibility to check it out and bring it to your attention (and by ‘checking out’ we don’t just mean indulging in a spot of retail therapy. We’re professionals, ya know). Launched this September by Bristol-based mamas Kelly Vega and Lucy Taylor, it epitomises everything we love at Fussy Bird HQ. Hip Little People delivers a lovingly edited collection of fab-quality and ethically produced clothing brands that allow kids to be kids without sacrificing style (or taste), as well as design-led and imaginative toys and stylish decor that can grow with your children. After introducing ourselves at a Mothers Meeting, we got chatting to Lucy and Kelly to find out more about the boutique and the secret behind how they manage to launch and run a new business, chase after the kids and still have time for the odd glass of rosé.




How did the idea for Hip Little People come about?

The idea of having our own business had been brewing for about five years. We always wanted to start something up together, as we had both worked together as fashion buyers previously and were great friends. So then we both became pregnant and this is when we started to think about children’s apparel – with our experience in fashion buying we thought this is something that we could be quite good at, plus we found it tricky to find things we loved online when we were looking for our babies!

How long did it take to go from concept to reality?

We started talking about our business venture in January this year and launched in September.

Wow – quick work!  That’s dedication. What have you learnt about yourselves during this process?

We have learnt that we are great at multi-tasking and you really can do anything that you put your mind to!

What are your favourite three products on the site?

It’s quite hard to pick, as we really do love everything that we sell, so l will select three things from three of our categories: a large teepee by Nobodinoz, coming soon, the lion onesie by brilliant brand Pop Up Shop and the gorgeous popom mobiles by Helen Ward.


pop up shop


We’re always curious as to how other busy mums are managing to get everything done. Can you describe your average day? Are you early birds or night owls? How do you make it all happen?

Mine starts by getting up at around 5.30am to a very lively little person. This is also a great time for me to start planning my working day, starting with social media. I will then meet up with my partner in crime Kelly at around 10.30am – we take it in turns to work at each other’s houses. Our children are one and 15 months, and luckily have become best buddies, so sometimes, if we’re lucky, they can entertain each other. This is when we can get on with our work.

By midday it can all become a little bit hectic, so this is when they need some play time – at the moment it’s the park round the corner or a little playgroup where we can also grab some tea and cake, which is a bonus. We usually finish our working day around five (unless it’s a Friday, when we try finish early and pop to The Grace, our local gastro pub, where we sneak a well-deserved bottle of rosé in). Then, when the little people are sleeping, it’s back to work again. No rest for the wicked!

What’s been the best thing about combining business and motherhood?

The best thing is being able to watch your little person grow up without missing out on those special little moments!

And we’re assuming, like all of us, you’re a bit partial to a little social media… Who are your favourite Instagrammers?

We love Instagram! It keeps us connected to what’s going on out there. There are so many like-minded cool mums that we follow. Dress like a Mum has to be one of our faves at the moment, we love her style and cheeky photos! We also really like Mother Pukka and Nor-Folk – a brand that we love and stock on our site!

Three Fussy Bird favourites, too! Tell us five things you love

Our family and friends

A glass of rosé at the weekend

Disco dancing

Holidays in Ibiza

Late-night internet shopping (currently obsessed with Zara)

Finish the sentence I couldn’t get through the day without…’

All of the above!

Tune in later this week for Fussy Bird’s favourite picks from Hip Little People




Natasha Ascott is one of those women who is incredibly

Chatting with Jenny Thomas about balancing family life with her online book store