STYLE BIRD REVIEW: HARLI JAIGO

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STYLE BIRD REVIEW: HARLI JAIGO

Personalised babywear with your child’s unique ‘recipe’ – and 10% off!

 

We were recently contacted by Lindsey from Harli Jaigo about her brand new babywear launch and asked if we’d like to try out some of her designs. Always on the lookout for shiny new brands, we said we’d love to take a look, and there soon arrived a beautifully gift-wrapped package containing a long-sleeved babygro and a long-sleeved toddler T-shirt; both featuring a unique little personal twist.

 

 Harli Jaigo is a childrenswear brand from the UK that uses personalised recipe designs (Harli’s Little Recipes) inspired by cook books to create unique babygros and T-shirts. The purchaser enters their baby’s ‘ingredients’ when ordering, and the style and colourway of their choice, and their ‘recipe’ is then created and printed onto the front.

 

With three customisable designs, you can be inspired by your child’s own personality or just how much of Mummy and Daddy they are made up of (3tbsp Mummy’s charm; a dash of Daddy’s smile, for instance). Clothing styles range from short- and long-sleeved babygros with envelope neckline to long-sleeved T-shirts and now a collection of hooded tops and onesies, too (all with an exclusive 10% discount for Fussy Bird readers – see below).

 

Product 2

Customised T-shirt, £16.95, and footless romper, £19.95


Lois and Betty 2

Betty, left in Handwritten Memo design footless romper, and Lois in Classic Vintage design long-sleeved T-shirt

Betty 3

Lois 2

 

Classic Vintage design

It all came about while Lindsey was working in France as a nanny in 2014 after taking a break from her marketing career. Using beautiful French cook books to create meals for her charges, the idea for Harli’s Little Recipes was born. And we have to admit, they’re pretty cute. LP’s two-year-old daughter Lois modelled the long-sleeved T-shirt in our photoshoot, above (T-shirts go up to age two, so if you’re taken with the babygros, your toddler can also join in and style out their Little Recipe with jeans or a skirt, or even wear it as a pyjama top).

 

 Lois’s little friend Betty wore the long-sleeved babygro and we attempted to get a two-year-old and a nearly-one-year-old to look at the camera or laugh gaily together, catalogue-style, while modelling the range. Needless to say, biscuits, bribery and lots of dancing around by our cameraman Alex were involved. As was a stuffed polar bear. Eventually a sing-and-sign rendition of Wheels On The Bus and a packet of Ginger Nuts saved the day. Never work with small children and stuffed animals…

 

 But the clothes felt gorgeous on and are finished beautifully. The designs are very charming and subtle, without being twee, and make ideal new-baby gifts or personalised presents for Christmas and birthdays (you may have spotted Harli Jaigo in our Christmas Gift Guide For Girls here). The idea of your child being a culinary masterpiece blended from their parents’ best bits is a nice touch, too, rather than it just featuring their name or initials.

 

  What’s more, Harli Jaigo is offering Fussy Bird readers a 10% discount until the end of this month! Visit harlijaigo.co.uk and design your item, then type in fussybird in the coupon box as you checkout. Valid until 31 December 2015. Prices start from £16.45 for a ready-made T-shirt or £16.95 for a customisable T-shirt. Available to buy directly from the website.

harlijaigo.co.uk

With thanks to our photographer Alex Wroe


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