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Avery Row’s new Liberty print designs have got us in a ditsy spin


Luxury new parent and baby accessory brand Avery Row have only gone and added three gorgeous limited-edition Liberty prints to their signature Go Everywhere Mats (you might remember us waxing on about it in Brands We Love recently). The colourful, portable, cushioned baby play mat that rolls up for easy carrying with its leather strap, is now even more stylish with the addition of the famous London store’s iconic floral and graphic prints.

Avery Row’s co-founder, Fiona Chow, explains that they are huge Liberty-print fans (we know how she feels). ‘We couldn’t wait to launch our first limited-edition collection using their gorgeous fabrics,’ she says. ‘We have selected three designs, which are inspired by childhood stories, making these Go Everywhere Mats an extra special keepsake.’

The three designs include Gallymoggers, representing the characters from Alice In Wonderland; Karter, also inspired by Alice, featuring ‘hedgehog spikes in loose formation’ based on the hedgehog croquet played in the book, and Fairytale Picnic, detailing delicate toadstools on soft grey. All available exclusively at avery-row.com, £75 each, while stocks last.


Avery Row’s Go Everywhere Mat in Liberty print Gallymoggers


The mats in their three limited-edition prints (clockwise from top): Gallymoggers, Fairytale Picnic and Karter

And it’s made us go a bit ga-ga for Liberty’s unmistakeable prints all over again, so we’ve picked out a few other items featuring its gorgeousness, from pillowcases to partyware and bonnets to bloomers. Mix them up with plain separates (not just white or navy neutrals; both pastels and neons work beautifully with Liberty) or team with stripes or checks for a cool print clash (ditsy florals against a Breton stripe rock our world). Prints Charming indeed.


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