admin Brands We Love


Introducing Wild & Gorgeous, the new name for ilovegorgeous


Ilovegorgeous was one of our very first Brands We Love, and as it’s grown, so has our soft spot for it. It all started when Lucy D’s now-three-year-old received one of their jumpsuits as a baby, and was firmly cemented as a go-to occasion wear brand when her daughter was later christened in one of their dresses (and by all the twirling and smoothing and admiring of herself, it was clear she felt as special in it as she looked).

Classic yet contemporary, girly but not cutesy, the clothes have a delicate whimsy about their design, while the quality is robust (try as she might, LD’s daughter failed to destroy the jumpsuit). Moreover – and somewhat surprisingly for pieces so beautifully made – it’s all machine washable. Win. Year after year they’ve always delivered collections we’ve lusted after.

The brand was started in 2006 by friends Lucy Enfield and Sophie Worthington. Having had girls of their own, they wanted to design a girlswear collection for 0-13-year-olds that was fun and feminine. They now have two London stores and sell all over the world, and have quite a celebrity following, plus countless well-deserved awards.

We always thought it was a shame they didn’t make clothes for boys. But now – ta da! After 10 years making beautiful clothes for girls, it seems our wish has come true, and we’re excited to introduce their much-anticipated first boys’ collection, and to reveal their new brand name: WILD & GORGEOUS.

For stylish little boys, the new range ticks all the boxes: embroidered dragons, intarsia tigers on super-soft knits and rising suns, meeting the desire for young boys to be cool and comfortable but also appealing to parents who crave some smarter options alongside the play wear. Classic knits combine with smart tweed joggers and sharp shirts in tartan and grey sit alongside beautiful tailored jackets.

But the girls haven’t been forgotten. The new offerings for Autumn/Winter 2016 retain the classic-with-a-twist signature design aesthetic of ilovegorgeous, and there are still plenty of  pretty prints, glitter-infused party pieces and cool denim daywear to keep your little lady happy.


Visit wildandgorgeous.co.uk for the Autumn 2016 collection, available to buy now.

Brands We Love